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nike's "Rip the Script" is a star-studded short film released ahead of the 2026 FIFA World Cup, featuring soccer icons Ronaldo, Mbappé, Haaland, and Vini Jr. alongside celebrities including LeBron James, Travis Scott, and Kim Kardashian. Directed by Dan Streit and produced by Wieden+Kennedy, the campaign extends across roughly 185 additional short-form videos built for social platforms, with hidden easter eggs, including an unreleased music track, designed to drive ongoing audience discovery and conversation.

nike's World Cup campaign Rip the Script sparked debate after featuring Kim Kardashian alongside football stars including Cristiano Ronaldo and Kylian Mbappé. While some fans questioned her inclusion, nike said the casting was deliberate, reflecting Kardashian's connection to youth football through her son and the brand's broader strategy of blending sport, entertainment and popular culture.

nike released a new promotional image featuring LeBron James and Cristiano Ronaldo for its Mind Slide recovery shoes. The campaign quickly went viral online because both athletes are among the world’s most famous sports stars. nike says the slides include 22 sensory nodes designed to support recovery and stimulate areas connected to the body and brain after physical activity.

nike has launched Rip the Script, its most ambitious World Cup campaign yet, bringing together football superstars, celebrities and references to three decades of iconic advertising. The six-minute film celebrates creativity, unpredictability and football's enduring appeal while drawing inspiration from classics such as Airport, Joga Bonito and Write the Future. Packed with Easter eggs, nostalgia and star power, Rip the Script reinforces nike's status as football's most influential storyteller.

Football sensation Vinicius Jr is reportedly set to join Fortnite's Icon Series, with a leak from a nike ad confirming the collaboration. This strategic move, potentially timed with the 2026 FIFA World Cup, could see the Brazilian star's signature jersey and other in-game cosmetics added. The release is anticipated around June 11, 2026, aligning with the World Cup's opening.

New England Patriots player A.J. Brown's attempt at a heartwarming homecoming post backfired spectacularly. Childhood photos shared on Instagram, featuring a nike logo on a jersey from before the brand's NFL partnership and suspiciously young-looking him, were quickly exposed as AI-generated. This led to widespread mockery, overshadowing his genuine connection to the team.

By 2026, Carlos Alcaraz and Jannik Sinner will have become two of tennis’ biggest financial powerhouses on the back of their Grand Slam wins, record prize money and global endorsement deals. The total wealth of the two indicates the rise of commercial dominance, luxury lifestyle and long-term investments. Both continue to shape the development of the economics of modern tennis through performance, brand and growing international influence in markets around the world.

Scottie Scheffler and Rory McIlroy are two big names in professional golf as they rule the roost in the PGA Tour and DP World Tour, respectively, and their combined wealth in 2026 is a reflection of record prize money, global sponsorship deals and smart investments. Fans look into their net worth to see how today’s golf superstars earn massive fortunes through performance, branding and long-term financial planning.

Rafael Nadal remains one of tennis’ richest players in 2026, and the former Spanish great has turned his ATP Tour success into a business empire with endorsement, investment and luxury ventures. And the more he does off the court when his playing days are over, the more interest there is in his wealth

Former World No1 Naomi Osaka grabbed attention at the French Open 2026 with her shining golden nike outfit during her opening-round win at Roland Garros. The four-time Grand Slam champion defeated Laura Siegemund 6-3, 7-6(3) in a strong first-round performance. However, after the match, Osaka revealed that she was nervous before stepping onto the court. This was because of how reflective the dress looked under sunlight.

Mirra Andreeva is one of the brightest young stars in women’s tennis. The 19-year-old Russian has enjoyed a breakthrough rise on the WTA Tour. She has reached the French Open 2026 final. She has delivered impressive performances at Grand Slams and WTA 1000 events. These wins have made her one of the most talked-about players in and off tennis court.

Andy Robertson’s transfer to Tottenham Hotspur and his upcoming 2026 FIFA World Cup campaign have put the spotlight back on his financial portfolio. The ex-Liverpool FC star has made millions from his wages, endorsement deals, bonuses and investments and is one of Scotland’s richest footballers and one of the Premier League’s most successful defenders.

Seattle Seahawks legendary quarterback Russell Wilson has officially retired from the NFL after 14 long seasons. He will be transitioning to a new role as a CBS Sports analyst. His career earnings exceed $315 million. And he and his wife Ciara boast a combined net worth of up to $205 million. They have had significant endorsements and investments. Now they currently reside in New York City.

Roman Reigns, a prominent WWE superstar, has amassed an estimated net worth of $20 million by 2026. Earning approximately $15 million annually from WWE, including salary, bonuses, and merchandise, he also secures additional income from Hollywood appearances and endorsements. Reigns leads a lavish lifestyle, owning expensive vehicles and a mansion in Tampa, Florida.

Maria Sharapova’s net worth in 2026 has proven how she became a global business icon from a five-time Grand Slam champion. Even after retiring, her net worth has continued to rise through earnings from tennis prize money, endorsement deals with top brands and successful investments. She has a portfolio of Sugarpova, tech startups and luxury assets, making her one of the most commercially powerful athletes in the sport.

The Seattle Seahawks sparked excitement among BTS fans after posting a mysterious “12 AS ONE” graphic that appeared inspired by BTS’ ARIRANG album artwork. The teaser, which tagged BTS’ official account, led to widespread speculation about a collaboration, Seattle tour stop, or even future NFL involvement. While neither the Seahawks nor Big Hit Music has confirmed anything, the post quickly sent ARMY into a frenzy online.

Naomi Osaka opened her 2026 French Open campaign with a straight-sets win over Laura Siegemund, but it was her striking custom nike outfit that stole headlines in Paris. Designed by Kevin Germanier, the gold sequined look sparked major attention before and after the match, continuing Osaka’s tradition of high-fashion Grand Slam entrances as she advanced to the second round.

Roland Garros 2026 is redefining stadium style, transforming into fashion's newest runway. Players are embracing theatrical 'court-couture,' with Naomi Osaka's upcycled gown and Novak Djokovic's clay-infused jacket making waves. Meanwhile, VIPs showcase 'stealth wealth' and Y2K rebellion, proving this year's French Open is a fashion spectacle beyond the game.

Maria Sharapova and Alexander Gilkes have an estimated combined net worth of more than $240 million in 2026. Sharapova built most of her fortune through tennis, endorsements, Sugarpova, and investments, while Gilkes earned wealth through art and business ventures. Together, they have created a powerful financial portfolio while balancing family life and successful careers beyond sports.

Simone Biles and Jonathan Owens have an estimated combined net worth of $27 million in 2026. Simone accounts for about $25 million through endorsements, appearances, tours, and investments, while Jonathan’s $2 million comes mainly from NFL contracts. The couple also owns valuable real estate and enjoys a luxury lifestyle, helping secure their financial future beyond sports.

Serena Williams and Venus Williams have an estimated combined net worth of $445 million in 2026. Serena is worth around $350 million, while Venus has an estimated $95 million. Their wealth comes from tennis earnings, endorsement deals, businesses, investments, and real estate. Even after stepping away from full-time tennis, both sisters continue to grow their fortunes through successful ventures away from the court.

As Carlos Alcaraz continues to climb the tennis ranks to one of the highest-paid players in the sport, a combination of his ATP Tour achievements and high-profile endorsements around the world is propelling him forward. He is estimated to have a net worth of somewhere around $50 million to $85 million in 2026. His big brand partnerships, his grand slam performances and the increasing investments he's making have branded him as one of the most valuable young sports stars in the world.

Chicago Whitson hot-spot Munetaka Murakami remains one of the sport’s fastest-rising international stars in 2026. The Japanese strongman’s big move to MLB saw his income skyrocket with his salary, endorsements and popularity abroad. His notable Tokyo Yakult Swallows history, coupled with fresh Chicago White Sox achievement, has fans rapt attention on his increasing net worth, investments and lifestyle decisions.

A viral AI-generated image showing BLACKPINK’s Lisa posing with Cristiano Ronaldo sparked massive reactions online after many users initially believed it was real. The fake backstage selfie gained traction because of its realistic appearance and a caption comparing Ronaldo to Lionel Messi. Fans quickly exposed the image as AI-generated, leading to trolling, jokes, and heated debates across social media. Even after being debunked, the post continued spreading widely online.

Taylor Swift and Travis Kelce, one of the most loved couples in the world, are just days away from tying the knot in New York City next month, as billions wait for it to happen. As rumors swirl about the two deciding Madison Square Garden for their wedding venue, Taylor Swift and Travis Kelce seem to be spending a lot on it.

Christian Eriksen, a respected Danish midfielder, boasts an estimated net worth of $25 million by 2026, built through lucrative contracts with clubs like Manchester United and Wolfsburg, alongside endorsements. His remarkable comeback after a cardiac arrest at Euro 2020 has inspired many, solidifying his legacy beyond football achievements and financial success.

The Buffalo Bills’ star player Josh Allen and his wife, the BAFTA nominated actress, Hailee Steinfeld, seem to be enjoying parenting together after they welcomed their daughter, a few weeks ago, as many cheer them on. While Josh Allen is gearing up to bounce back on the field in the next few months as Hailee Steinfeld takes a break in her career, it seems they have already made a fortune for themselves, despite being pretty young.

Among the biggest names in world swimming in 2026 will be Leon Marchand for France and Katie Ledecky for the United States. Collective net worth is driven by Olympic success, brand endorsements, and prize money. The two athletes are now among the highest-paid swimmers in the world. They have attained strong global recognition through consistent performances, luxury sponsorships and long-term investment strategies.

Sergio Ramos and Pilar Rubio are one of the most popular celebrity couples in Spain. The football legend became a huge name post his successful stints with Real Madrid and the Spain national team. Meanwhile, Pilar Rubio built her own successful career in television, fashion, and media. Together, they have created a big financial empire through sports, television, endorsements, and investments.