‘Tank Day’ Blows Up In Starbucks’ Face; Tycoon Forced Into Public Bow

| May 26, 2026, 11:55:23 PM | etimes.in
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Starbucks Korea is facing massive backlash after Shinsegae Group chairman Chung Yong-jin publicly bowed and apologised over the company’s controversial “Tank Day” marketing campaign. During a televised statement on May 26, Chung apologized to the families of victims linked to the May 18 Gwangju Democratic Uprising and student activist Park Jong-chol, saying South Koreans felt “deep hurt and disappointment” over the campaign. The controversy triggered nationwide outrage, boycott calls, and political criticism after many accused Starbucks Korea of mocking painful moments from South Korea’s democracy movement history.

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