Suddenly, taste matters: How Big Tech is using ‘taste-washing’ to reshape its image
TNN / May 30, 2026, 00:11 (IST)
Powerful tech leaders are now showcasing 'good taste' instead of just wealth. They are embracing art, fashion, and curated lifestyles. This trend, called 'taste-washing', uses aesthetics to improve corporate images. Companies are using culture and design to appear more relevant and human. This is how Silicon Valley is dressing up its image.