Google starts testing new ad formats in AI Mode and Search: How are they different and what it means for users
TIMESOFINDIA.COM / May 21, 2026, 07:15 (IST)
Google is publicly testing new AI-driven ad formats in Search and AI Mode to monetize generative AI traffic. These formats, including conversational discovery, highlighted answers, direct offers, and a business agent chatbot, aim to integrate ads naturally with AI responses. While currently limited to Search and AI Mode, Google plans to expand successful formats to the standalone Gemini app.