gold demand in india

India's gold demand is projected to drop by 50-60 tonnes in 2026, a 10% decrease, following a significant import duty hike. The World Gold Council notes this could also boost unofficial gold inflows, a trend observed historically with higher duties. Consumer sentiment and economic factors will also play a role.

India's enduring love for gold spans centuries, evolving from tradition to modern investment. Women hold vast reserves, and the market is set for significant growth. Digital gold and ETFs are gaining traction alongside traditional jewellery. Gold remains a symbol of prosperity, security, and auspiciousness for Indians across generations.

Gold price prediction today: For both gold and silver prices, the near-term outlook remains weak, says Vedika Narvekar, Research Analyst - Commodities & Currencies, Anand Rathi Shares and Stock Brokers.

With the upcoming wedding season – a time when gold remains an essential purchase for both investment and its auspicious significance – jewellers share what consumers may choose instead if they are planning to get married this year.

The move to up the gold import duty comes days after PM Narendra Modi appeals to citizens to avoid unnecessary gold purchases for a year. But is a hike in duties an effective way to curb consumption? We take a look:

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India’s gold imports hit a record $71.98 billion in 2025-26, rising over 24% from $58 billion a year earlier. This was largely due to skyrocketing global gold prices, which have bumped up the value of imported gold.

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In an effort to curb demand, India's finance ministry has doubled the customs duty on gold and silver to 15%, significantly increasing domestic prices. This move follows Prime Minister Modi's appeal to reduce gold purchases, as India is the world's second-largest buyer of the precious metal.

In Buxar, jewellery merchants express deep concern following Prime Minister Modi's suggestion to curtail gold purchases. They argue that such measures could jeopardize jobs and threaten the livelihood of small enterprises. Gold, they insist, holds immense cultural value and provides financial security for many rural and middle-class households.

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Gold price prediction today: Gold and silver prices are rallying in the domestic market due to the sudden hike in import duties. In the coming days they are expected to align closer to the international prices, says Vedika Narvekar, Research Analyst - Commodities & Currencies, Anand Rathi Shares and Stock Brokers.

India's jewellery industry urges against curbing gold purchases, emphasizing its cultural significance as savings and tradition. Instead, they propose enhanced gold recycling and domestic mobilization to ease foreign exchange pressure. This approach aims to protect millions of livelihoods tied to the sector, from artisans to small businesses, by circulating existing gold rather than stifling demand.

Gold price prediction today: Gold prices are unlikely to rise too much unless crude oil prices come down for a longer term duration, says Praveen Singh, Head Currencies and Commodities, Mirae Asset ShareKhan.

The PM wants us to use public transport, shift to electric vehicles, work from home, take fewer vacations abroad, and reduce gold purchases. The reason isn't as sudden as you might think