Gen Z is choosing social media for career advice: Here’s what is actually happening behind the scroll
TOI Education / May 23, 2026, 12:39 (IST)
Gen Z is increasingly building their career logic within social media, trusting creators over traditional advisors. This shift leads to rapid, often irreversible decisions like industry changes and job quits, despite a high admission of following misleading advice. The algorithm's speed and comparative nature create urgency, blurring the lines between content and opportunity.