Patagonia’s new rule reveals why making Earth its only shareholder was never just about charity
TIMESOFINDIA.COM / May 19, 2026, 18:31 (IST)
Patagonia's founder, Yvon Chouinard, has revolutionized corporate integrity by legally embedding environmental goals into the company's structure. Instead of traditional sales, all voting stock now goes to a trust, ensuring profits fund biodiversity protection. This structural shift prioritizes long-term ethical operations over short-term profit pressures, safeguarding the brand's mission for future generations.