Snapchat

New research from Snapchat and Kantar reveals Sponsored Snaps in India's Chat feed significantly boost brand impact, outperforming traditional ads. This study highlights Gen Z and Millennials' active engagement in conversations, with these ads driving higher awareness and relevance. Brands can now leverage this personal, shareable environment for more effective marketing.

YouTube, Snap, and TikTok have reportedly settled a major lawsuit alleging their platforms fueled a youth mental health crisis. The Kentucky school district's case claimed addictive designs harmed students, increasing school costs. While Meta faces trial, these settlements resolve claims against the other tech giants, though terms remain undisclosed.

A British Indian Sikh man, Vickrum Digwa, is on trial for the murder of Henry Nowak, a British white student, with a 21-inch knife. Digwa allegedly stabbed Nowak four times after an altercation where Nowak reportedly knocked off his turban. Digwa's mother is accused of assisting by removing the weapon.

Top tech CEOs from Google, Meta, TikTok, and Snap are summoned to Washington for a crucial hearing on child online safety. Facing mounting pressure from lawmakers and thousands of lawsuits alleging harm to young users, these tech giants are under scrutiny. TikTok's CEO also faces unique questions regarding its US operations.

High school surfer William Frey sued Long Beach Unified School District after an alleged assault, threats, and harassment involving Wilson High surf teammates, according to a Daily Mail report.

Pacer Arshdeep Singh faces renewed criticism following a sharp social media retort to a fan questioning his Punjab Kings affiliation. This controversy follows an earlier uproar over alleged remarks about teammate Tilak Varma's skin tone. These incidents intensify scrutiny on the bowler's online conduct, with calls for stricter action growing louder.

A casual dorm room question in 2011 sparked Snapchat's creation, addressing user fears of digital permanence. This ephemeral photo-sharing app, built on temporary content, revolutionized online communication by reducing psychological stress and social costs. Its simplicity and alignment with user needs made it a trendsetter, influencing other platforms and proving that observation can be more impactful than complex innovation.

A dating reality show's grand finale has been prematurely revealed by contestant Diksha Pawar on social media, naming Gullu-Kaira, Tayne-Soundarya, Sorab-Niharika, and Yogesh-Ruru as alleged finalists. This spoiler has sparked widespread fan backlash and criticism for undermining the show's suspense, with videos of her revelation going viral.

Snap CEO Evan Spiegel is impressed by AI's rapid advancement, noting tools like Anthropic's Claude are transforming software development. He predicts companies will reallocate resources from engineering to distribution as AI automates coding, with over two-thirds of new code at Snap now written by AI systems.

Gen Z is navigating a complex financial landscape, balancing early earning and investing with impulsive spending and trend-driven bets. While digitally savvy and embracing new tools, they often overlook essential safety nets like insurance. Experts urge a shift from quick gains to disciplined, long-term wealth building, splitting finances strategically for stability.

Instagram is disabling end-to-end encryption for direct messages on May 8, 2026, a significant privacy rollback from parent company Meta. This means your private conversations will no longer be secure from the platform itself. Users concerned about message privacy should consider migrating to apps like WhatsApp or Signal, which still offer this crucial security feature.

A PhD scholar at IIT Ropar has made serious allegations of harassment, coercion, and assault against a faculty member, sparking concern within academic circles. She claimed academic pressure, personal interference, and institutional delays in action. IIT Ropar stated it acted within 24 hours, initiated ICC proceedings, placed the professor on forced leave, and changed the scholar’s supervisor. The institute has also involved local police, with the inquiry ongoing and student safety remaining a stated priority.

iQoo has launched the Neo 10 smartphone in two new Alpine White and Asphalt Black color variants. This mid-range device features a powerful Snapdragon chipset, a massive 7,000 mAh battery, and a 50MP main camera, boasting an IP65 rating for durability. The new models are available starting May 5th.

Tech layoffs in 2026 have already surpassed 92,000 jobs across 98 companies, making it the worst year for tech employment since the post-pandemic bust. Meta, Amazon, Microsoft, Snap, Oracle, and Block are among the biggest names cutting staff, with AI infrastructure spending cited as the primary driver. But beneath the efficiency narrative lies a more complicated story—one of overhiring, debt, and a workforce reckoning that's far from over.

Snap CEO Evan Spiegel expressed concerns about Meta's partnership with EssilorLuxottica for Ray-Ban smart glasses, suggesting it benefits Meta more due to its brand perception issues. Spiegel believes Meta needed the collaboration to camouflage its own brand, questioning the long-term impact on EssilorLuxottica's brand positioning and margins.

Norway plans to ban social media for under-16s, aiming to shield children from digital pressures and promote healthier development. This move aligns with a growing global trend, as countries like Australia have already implemented similar restrictions. The government emphasizes tech companies' responsibility for enforcement, sparking international attention and debate.

WhatsApp is rolling out a new optional subscription, WhatsApp Plus, for users seeking enhanced personalization. This 'cosmetic' upgrade allows pinning up to 20 chats, custom themes, personalized app icons, and unique notification settings for specific contacts or lists. Priced affordably, it aims to offer greater organization and a tailored messaging experience.

Snapchat's parent company is laying off 16% of its global workforce, impacting around 1,000 employees, as it pivots towards profitable growth and integrates AI to enhance efficiency. CEO Evan Spiegel announced the move, aiming to slash costs by over $500 million by 2026 to achieve net-income profitability.

Teenagers are creating private social media accounts. They share personal content away from parental view. This is a shift from earlier social media use. Parents believe they are connected online. However, teens are controlling what is seen. This creates a gap in understanding. Growing up now involves sharing differently. Parents see only a curated version of their children's online lives.

A 22-year-old college student is the seventh arrest in a fatal drug overdose case involving two MBA students. Police are hunting for two more individuals linked to the supply chain after Snapchat evidence and financial transactions pointed to the latest suspect. Investigations suggest a larger drug racket may be operating at local events.

Several tech companies, including Snap, Block, Atlassian, and Pinterest, have recently announced significant layoffs, citing advancements in artificial intelligence as a primary driver. While some executives claim AI is enabling greater efficiency and a new way of working, others suggest AI is being used as a pretext for cost-cutting measures.

As smartphones become ubiquitous, Indian parents face the dual challenge of managing their own usage while trying to curb their children’s screen time. Studies indicate alarming parallels in the daily hours spent glued to screens, fueling family disputes.