Will Apple make a surprise hardware announcement? “While hardware products are rarely launched at a developer show, we could see hints of Apple’s expansion into foldables, wearables, and smart home products by way of developer and ecosystem updates," Emarketer senior analyst Gadjo Sevilla told news agency AP. He called 2026 a ”transition year” for the WWDC.
Bloomberg’s Mark Gurman reports that Craig Federighi “will take the virtual microphone for the vast majority of the presentation” during the WWDC keynote. Craig Federighi is the company’s software chief and de facto head of AI, so expect him to be prominent throughout the keynote. We are also likely to see a range of Federighi lieutenants and other executives working on Apple’s AI and software efforts, including Jeff Norris for visionOS and David Clark for watchOS.
As Apple has been playing catch-up on AI with its Big Tech peers, the company announced one of its most-important AI tie-ups with Google in January this year. Apple will use Google’s Gemini AI model to help power its AI features.
It’s pretty much inevitable that Apple will focus on AI at tomorrow’s WWDC keynote. The usually secretive company explicitly mentioned “AI advancements” in its announcement of the event. That’s never happened before, not even ahead of WWDC 2024 when Apple Intelligence made its debut.
Apple is expected to unveil a major Siri overhaul at its developer conference. Analysts expect the iPhone maker to give updates on new AI features and capabilities, including developments with its Siri voice assistant. Dubbed 'New Siri', reports suggest that it is likely to use on-device personal data to deliver useful AI-powered experiences while maintaining its privacy-first approach. Siri is also expected to have several AI models. What makes Siri important is that it is baked into almost every Apple device – iPhone, iPad, HomePod and Mac.