Times Gold Rush continues

NEW DELHI: Twenty people have already walked away with cheques of Rs 200,000/- each and a broad smile since the start of the Delhi Gold Festival from the 3rd of October.
The unique festival is presented by The Times of India Group wherein it is giving 21 lakhs as prize, supported by the World Gold Council and the Gold Society of Delhi. The event is organized by Sercon.
The Times Delhi Gold Festival is a 21-day extravaganza wherein the jewellery buyers stand to win surprise mega prizes.There are 60 leading jewellery outlets across the cities participating in the festival. On purchases worth Rs 5000/- from these outlets, the consumer can get a coupon with which she can avail exciting instant gifts and also an opportunity to participate in a daily lucky draw, where she can win a lakh of rupees.
"We have got a superb response from the buyers", explained a leading jeweller from Bank Street in Karol Bagh, "people are well aware of the festival and are participating with enthusiasm."
The festival, organized in the peak buying season, is in it’s second year. As per the organizers, the message is much better understood by the consumers this year.
"The current trend indicates that we have a much stronger response this year", said Nitin Bhatia, Manager-Special Projects at Sercon, "we can attribute this to an overall positive market situation, larger marketing and promotional outlay and the fact that
DGF is now a well established brand."
"We are buying for a family wedding in December. We preponed the buying because of the festival and the possibility of big wins," said Mr Batra, who purchased his jewellery from an outlet in the north of the city.