Tata Sky brings daily recharge vouchers

PUNE: Direct to Home television viewing service provider Tata Sky has introduced ‘daily recharge,’ voucher empowering subscribers to pay only for the days they watched TV.
This pioneering concept allows a minimum recharge value starting at Rs.8/-, making it the smallest denomination of recharge voucher in the television viewing sector globally, the company claimed on Saturday.
This offer from Tata Sky puts the subscriber in control of the TV viewing expenses. There are a substantial number of subscribers who pay a monthly charge, but for some reason or another are unable to view TV on a daily basis, the company said.
Tata Sky’s Daily recharge now enables them to choose when to pay for their TV viewing. For a large part of the population, they can economize and re-charge their set top box on days when electricity is available, or when they are back from vacation.
Similarly, they can decide on days when not to recharge for example during exam days or when travelling away from home.
Harit Nagpal, managing director and chief executive officer of Tata Sky, said: “We are confident that the introduction of Tata Sky’s ‘Daily Recharge’ will gain traction across the nation. The ‘Daily Recharge’ option available at Rs. 8, 10, 20, 50 and 100 enables us to put power in the consumer’s hands to choose their level of convenience. It also elevates the DTH sector by redefining the pace of digitization and reach to markets nationwide.”