Zerodha co-founder Nikhil Kamath has this once a month Sunday task for netizens

Zerodha co-founder Nikhil Kamath has opened up about the importance of attention and its scarce availability in the fast-paced world. In a recent post on social media platform X (earlier Twitter), he highlighted the statistics that explore the vast amount of activity happening every minute, such as millions of messages sent, Google searches conducted, and emails exchanged.Kamath emphasised the overwhelming presence of media distractions as well as advertising and stressed upon their significant impact on the daily lives of netizens.

“Attention = time, time, the commodity that defines all other commodities,” Kamath wrote in this post. Emphasising on time being the most precious commodity, he also offered a practical solution for reclaiming control and asked internet users to carve out dedicated “device-free” zones during their day.
Kamath added: “Crazy to think we control so little and others so much. I'm as manipulated by all this as the next guy/girl. Let's take some control back, last Sunday of every month no devices? Let's experience the manipulation of our physical vicinity instead. I can do it if we all do it together.”


Kamath's message struck a chord with many users which sparked multiple comments. Many agreed with his concerns about the decreasing attention spans in the digital age.

One of the users said: “Absolutely, let's break free from the digital leash and reconnect with our real-world environment. One Sunday a month device-free could be the reset we all need. Who's in?”
Meanwhile, another commented: “Absolutely! Time is our most precious resource, yet often we surrender it to distractions.”
A third user wrote, “Absolutely let's reclaim our time and rediscover the magic of the present moment!”
Previously, Kamath also shared his perspective on parenthood, stating that the traditional notion of having children to carry on a legacy doesn't resonate with him. He prioritises his current pursuits and doesn't feel compelled to devote a significant portion of his life to raising a child.