This story is from February 10, 2025
Super Bowl Rings: Cost, History, Winners and More
Super Bowl rings aren’t just jewelry. They’re the ultimate flex in the NFL, a shiny reward for months of bruises, broken bones, and mind-numbing drills. Designed with diamonds, gold, and symbolism, these rings are status icons, bragging rights, and history all in one.
Let’s take it back to January 15, 1967. The Green Bay Packers crushed the Kansas City Chiefs to win the very first Super Bowl. Their reward? A ring designed by Packers coach Vince Lombardi with Jostens. It had a clean, simple look—just a half-carat diamond in white gold. No over-the-top designs or endless bling like today.And that’s where it all began.But rings in sports weren’t new. Back in 1922, the New York Giants baseball team started the trend by choosing rings over traditional awards like pocket watches. The NFL eventually hopped on board after that first Super Bowl.
Let’s talk money. A single ring costs between $30,000 and $50,000 to make. Yeah, each.Teams usually spend millions to cover everyone—players, coaches, staff, sometimes even the janitors. The NFL pitches in $5,000 per ring for the first 150 rings. But when you’re putting 14.8-carat diamonds on these things like the 2024 winners did, $5,000 doesn’t stretch far.Teams decide if they’ll pay the remaining costs or dock players' salaries. In 2023, Kansas City Chiefs players shelled out $11,000 each for their Super Bowl rings. But hey, that $157,000 Super Bowl bonus probably softened the blow.
Both teams have six Super Bowl victories. The Patriots’ dominance came under Bill Belichick and Tom Brady. The Steelers? They built a dynasty in the ‘70s under Chuck Noll, winning four titles in that decade alone.
Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
Green Bay Packers were the first team to ever receive Super Bowl rings
Let’s take it back to January 15, 1967. The Green Bay Packers crushed the Kansas City Chiefs to win the very first Super Bowl. Their reward? A ring designed by Packers coach Vince Lombardi with Jostens. It had a clean, simple look—just a half-carat diamond in white gold. No over-the-top designs or endless bling like today.And that’s where it all began.But rings in sports weren’t new. Back in 1922, the New York Giants baseball team started the trend by choosing rings over traditional awards like pocket watches. The NFL eventually hopped on board after that first Super Bowl.
Super Bowl rings are pure luxury: gold, diamonds, and a custom story
These rings scream opulence. Yellow or rose gold? Check. Diamonds everywhere? Double check.Here’s the catch, though: every ring is different. The Los Angeles Rams put 20 carats of diamonds on their 2022 rings—a record. Some teams go all out with hundreds of tiny diamonds, while others go with larger stones.Mandatory features include:- Team name and logo
- The phrase “World Champions”
- Vince Lombardi Trophy-shaped diamonds
Rings for losing teams? Yeah, it happens
Believe it or not, the losing Super Bowl team also gets rings. No, they’re not as glitzy as the winner’s rings, but it’s still a ring. It honors their conference championship win (either AFC or NFC). Pity ring? Maybe. But you won’t see them throwing theirs away.The cost of making a Super Bowl ring hits six figures real fast
Let’s talk money. A single ring costs between $30,000 and $50,000 to make. Yeah, each.Teams usually spend millions to cover everyone—players, coaches, staff, sometimes even the janitors. The NFL pitches in $5,000 per ring for the first 150 rings. But when you’re putting 14.8-carat diamonds on these things like the 2024 winners did, $5,000 doesn’t stretch far.Teams decide if they’ll pay the remaining costs or dock players' salaries. In 2023, Kansas City Chiefs players shelled out $11,000 each for their Super Bowl rings. But hey, that $157,000 Super Bowl bonus probably softened the blow.
Tom Brady owns more Super Bowl rings than any other player in NFL history
No one’s close to touching Tom Brady’s record. He owns seven Super Bowl rings—six with the New England Patriots and one with the Tampa Bay Buccaneers. His partnership with coach Bill Belichick was the dynasty of the 2000s and 2010s.The only player somewhat near his orbit? Charles Haley, who won five Super Bowl rings with the San Francisco 49ers and the Dallas Cowboys.For context, the Pittsburgh Steelers’ entire legendary ‘70s roster—Terry Bradshaw, Franco Harris, Joe Greene, Lynn Swann, and others—each has four rings. Brady’s on a whole different level.New England Patriots and Pittsburgh Steelers are tied for most Super Bowl wins
Both teams have six Super Bowl victories. The Patriots’ dominance came under Bill Belichick and Tom Brady. The Steelers? They built a dynasty in the ‘70s under Chuck Noll, winning four titles in that decade alone.
These record-breaking rings brought in insane resale money
If you ever find a Super Bowl ring lying around (good luck with that), hold onto it—it’s a goldmine.- In 2012, Lawrence Taylor’s Super Bowl XXV ring sold for $230,401.
- Robert Kraft, owner of the New England Patriots, sold his Super Bowl LI ring for over $1 million in 2020.
- A "Brady" family ring (not Tom Brady’s personal ring) from Super Bowl LI brought in $344,927 in 2018.
How many Super Bowl rings are produced each year?
It depends on the team’s priorities. On average, 300 to 900 rings are made annually. The NFL provides funding for 150 rings, but teams often make extra for inactive players, support staff, and sometimes family members. The whole process—design to production—takes about four months.Notable Super Bowl rings that made headlines for their designs
Some rings come with stories that live on in football folklore:- Philadelphia Eagles (2018): Their rings celebrated the “Philly Special” trick play, with 127 diamonds symbolizing the jersey numbers of Nick Foles (9), Corey Clement (30), and Trey Burton (88).
- New England Patriots (2016): After their legendary 28-3 comeback against the Atlanta Falcons, their rings featured 283 diamonds. Subtle, right?
- Miami Dolphins (1972): The Dolphins commemorated their perfect season with 17 diamonds, representing each victory that year.
Coaches with the most Super Bowl wins
Bill Belichick leads the pack with six rings as head coach of the New England Patriots.Chuck Noll won four with the Pittsburgh Steelers, while Bill Walsh and Joe Gibbs each have three. Andy Reid, coaching for the Kansas City Chiefs, now has three rings and is making a case for his spot among the all-time greats.Read More: GOAT is in the Building: Lionel Messi Arrives to watch the Super Bowl LIX LiveCatch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
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