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Top 10 Indian sportspersons with the highest brand value in 2024.

TOI Lifestyle Desk
| ETimes.in | Last updated on - Aug 2, 2024, 21:00 IST
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1/11

Our successful athletes

The brand value of sportspersons is a reflection of their popularity, marketability, and influence. In 2024, several Indian athletes have not only excelled in their respective sports but have also become prominent figures in the world of endorsements. This article highlights the top 10 Indian sportspersons with the highest brand value in 2024, showcasing their achievements and the brands they represent.

Image: Instagram

2/11

Virat Kohli

Virat Kohli continues to dominate the brand endorsement space with a staggering brand value of $227.9 million. The former Indian cricket team captain has a massive fan following and is associated with numerous high-profile brands such as Puma, MRF, and Audi. Kohli’s consistent performance on the field and his charismatic personality make him a favorite among advertisers. His social media presence, with millions of followers, further enhances his marketability.

Image: Virat Kohli/Instagram

3/11

​MS Dhoni

Despite retiring from international cricket, MS Dhoni remains a highly valued brand ambassador with a brand value of $91.3 million. Known for his calm demeanor and strategic mind, Dhoni endorses brands like JioCinema, Panerai, and Indigo Paints. His involvement in various business ventures, including his investment in BluSmart, adds to his brand appeal. Dhoni’s legacy as one of India’s most successful cricket captains continues to attract brands.

Image: MS Dhoni/Instagram

4/11

Sachin Tendulkar

Sachin Tendulkar, often referred to as the “God of Cricket,” has a brand value of $91.3 million. His iconic status and philanthropic activities make him a sought-after brand ambassador. Tendulkar is associated with brands like BMW, Luminous, and Unacademy. His enduring popularity and contributions to cricket have cemented his place as a timeless favorite for endorsements.

Image: Sachin Tendulkar/Instagram

5/11

​Rohit Sharma

Rohit Sharma, the current captain of the Indian cricket team, has a brand value of $41 million. Known for his powerful batting and leadership skills, Sharma endorses brands such as CEAT, Adidas, and La Liga. His success in leading India to victory in various tournaments has boosted his marketability. Sharma’s association with multiple brands highlights his growing influence in the branding world.

Image: Rohit Sharma/Instagram

6/11

Hardik Pandya

Hardik Pandya, with his flamboyant style and all-round cricketing abilities, has a brand value of $29.6 million. Pandya is a favorite among brands targeting younger audiences and endorses companies like Taco Bell, Gulf Oil, and Monster Energy. His dynamic personality and consistent performance on the field make him a valuable asset for advertisers. Pandya’s appeal extends beyond cricket, making him a versatile brand ambassador.

Image: Hardik Pandya/Instagram

7/11

​Neeraj Chopra

Neeraj Chopra, the Olympic gold medalist in javelin throw, has quickly risen to fame with a brand value of $29.6 million. His historic achievement at the Tokyo Olympics and his down-to-earth personality have made him a top choice for brands like Gatorade, Under Armour, and Tata AIA. Chopra’s success has brought attention to athletics in India, and his endorsements reflect his growing popularity.

Image: Neeraj Chopra/Instagram

8/11

PV Sindhu

PV Sindhu, India’s badminton star, has a brand value of $28 million. Sindhu’s achievements, including her Olympic silver and bronze medals, have made her a prominent figure in Indian sports. She endorses brands like Bridgestone, Bank of Baroda, and Stayfree. Sindhu’s dedication to her sport and her inspiring journey have made her a role model for many, enhancing her brand value.

Image: PV Sindhu/Instagram

9/11

​KL Rahul

KL Rahul, a key player in the Indian cricket team, has a brand value of $25 million. Known for his stylish batting and versatility, Rahul endorses brands such as Red Bull, Puma, and Boat. His consistent performance in various formats of the game has made him a popular choice for advertisers. Rahul’s appeal to the younger generation adds to his marketability.

Image: KL Rahul/Instagram

10/11

Saina Nehwal

Saina Nehwal, a trailblazer in Indian badminton, has a brand value of $20 million. Nehwal’s achievements, including her Olympic bronze medal and multiple international titles, have made her a household name. She endorses brands like Yonex, Herbalife, and Sahara India. Nehwal’s contributions to Indian badminton and her inspiring journey continue to attract brands.

Image: Getty Images

11/11

Sunil Chhetri

Sunil Chhetri, the captain of the Indian football team, has a brand value of $18 million. Chhetri’s consistent performance and leadership have made him a prominent figure in Indian sports. He endorses brands such as Puma, Tata Motors, and Thums Up. Chhetri’s dedication to football and his efforts to promote the sport in India have enhanced his brand value.

Image: Sachin Tendulkar/Instagram

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Copyright © May 26, 2026, 03.30AM IST Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service