'Money-printing machine': This Meerut swimming pool's alleged Rs 22-lakh monthly income has social media buzzing

A claim about a swimming pool business in Meerut has sparked a lively debate on social media after a post suggested it generates more than Rs 22 lakh in monthly revenue during the summer season.Shared by content creator Pooja on X, the post outlined how the farm-based swimming pool reportedly attracts hundreds of visitors a day and continues to earn even outside the peak season. While some users described the figures as an example of smart business planning, others questioned whether the estimates were realistic and whether revenue numbers alone tell the full story.According to Pooja, the swimming pool receives between 700 and 800 visitors daily during the summer holidays.Using an average estimate of 750 visitors paying Rs 100 each, the daily revenue works out to around Rs 75,000. Based on that calculation, the monthly revenue comes to approximately Rs 22.5 lakh.Photographs of the facility were also shared online.The post also suggested that the business remains active outside the peak summer period.According to the figures shared, around 250 people visit the swimming pool on regular days. At Rs 100 per visitor, that would translate to about Rs 25,000 in daily revenue, or roughly Rs 7.5 lakh per month.Pooja further stated that the owner already possesses the land and employs two security guards whose combined monthly salary is around Rs 20,000.Apart from the visitor numbers, another aspect of the business model drew considerable interest online.According to Pooja, water drained from the swimming pool is later sold to farmers for irrigation. The claim suggested that the same resource helps generate revenue more than once.Sharing her reaction, she wrote: “That's when I realized some people don't just own land, they turn it into a money-printing machine.”The post quickly attracted mixed reactions.Some users questioned whether a swimming pool could realistically accommodate hundreds of visitors every day. Others pointed out that the estimated Rs 22.5 lakh represents revenue rather than profit and argued that expenses such as electricity, maintenance, water treatment, chemicals, and general upkeep could significantly affect earnings.One user wrote: “The data of 750 people visiting a pool every day is a wide stroke of imagination. And if by any chance they do, then they are swimming in a cesspool of dirt and disease.”Not everyone was skeptical.Several users argued that affordable swimming pools and farm-based recreational businesses can attract large crowds, particularly during periods of extreme heat.One user commented: “The smartest businesses are the ones that make money from the same asset in multiple ways. A swimming pool earning from visitors and then from irrigation water is a great example of maximizing resources.”Another user added: “It's a really interesting way of looking at business. When land and ideas are used properly, even a simple step like this can turn into a strong income source…”Some users also pointed to the photographs shared online, saying they did not appear to show large crowds.Responding to those comments, Pooja clarified that the images were taken during the morning when footfall is relatively low and that crowds tend to increase later in the day.Others questioned how a single swimming pool could accommodate hundreds of visitors daily.According to her, visitors are given access in limited time slots, allowing more people to use the facility throughout the day.The reported use of pool water for irrigation also prompted questions from users.Some wondered whether chlorinated water could safely be used for farming and whether any treatment process takes place before it is supplied.One user wrote: “Anyone else wondering how chlorinated water is being used for irrigation?Is it safe? Is there some processing happening before distributing to farmers?”While opinions remain divided, the viral post has continued to generate discussion around the revenue estimates, the business model, and the practical questions raised by users online.Disclaimer: This article is based on claims made in a social media post and online reports. The Times of India has not independently verified the authenticity of the claims, the location, the photographs, or the accuracy of the figures and business-related details mentioned.Thumb image: X