Heer & Hero team promote film on a bus

Film Promotions have become an integral part of the movie business these days. Various promotional tactics are deployed by the film-makers to attract the audience. Budding film-makers try to come up with new ideas to promote their films. Upcoming Punjabi movie 'Heer & Hero', slated for a release on October 18, 2013 starring Arya Babbar, Minissha Lamba, Gurpreet Ghuggi, Preet Bhullar and others took the city people for a joy-ride atop CITCO���������s iconic hop on-hop off bus, for a round of city's scenic tourist destinations like Sukhna Lake, Rock Garden, Sector 17 to name a few. Such a promotional was something new for this growing Punjabi Industry. Source: Sameer Valecha, punjabimania.com