Kapil Gupta VOICES
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How do brands go beyond technology to deliberate the emergence of modern and traditional aspects?
July 24, 2023, 2:25 PM IST
Before the rapid digitization and mass adoption of technology, D2C brands almost entirely relied on traditional methods to market and sell their products. This would predominantly be facilitated through in-person purchasing experiences, where customers would…
July 24, 2023, 2:25 PM IST
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The omnichannel approach for Indian D2C brands/startups
December 9, 2022, 5:14 PM IST
The growth of digital infrastructure combined with technical breakthroughs and increased internet penetration across India has caused a fundamental change in customer behaviour, which has led to the emergence of the D2C business model. This…
December 9, 2022, 5:14 PM IST
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