Viral: At 60, daily wage labourer from Kerala becomes model

Mammikka

, a 60-year-old daily wage labourer from Kerala's

Kozhikode

district, is making waves online for his complete transformation.


He was the model of the latest photoshoot that has now gone viral.


The daily wage worker, a native of

Kodivalli

,

Vennakadu

, recently wrapped up a promotional photoshoot, trading his faded lungi and shirt for suit, tie and sunglasses, and posing with an iPad.



Photos and videos from the photo shoot, captured by noted photographer

Shareek Vayalil

, have gone viral online, with thousands of netizens complimenting the senior citizen for pulling off modeling in style.


Before the photo shoot, the 60-year-old received a complete makeover, the video of which has garnered thousands of views since being posted last week on Instagram by Vayalil.



Mammikka is now a social media icon. Everyone was impressed by his remarkable makeover. Mammikka is receiving hundreds of comments praising his suave looks and style. He even has an Instagram page where photos of him in regular clothes as well as the makeover have been shared.



Social media truly has the power to change the lives of underprivileged and downtrodden people and Mammikka’s story brought it to the fore once again.