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Could regulating reviews improve online shopping?

| Jul 12, 2023, 09:43:24 PM | AP
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John Talbott is the director for the Center of Education and Research in Retail at the Kelley School of Business at Indiana University. Talbott states truthful reviews are an important factor for consumers who rely on the validity of reviews in making household spending decisions about products and services they buy. The FTC wants to go after reviews that are generated by bots and reviews that are not the reflections of real individuals. This includes regulating reviews that are repurposed from another product and challenging influencers who post positive reviews and use their status to propagate falsehood while maybe never using the product or being paid to use the product. The FTC also does not want companies to be writing reviews for their own products. They also want to get rid of review farms, which are entities that pump out fake reviews. Concerns about artificial intelligence are part of why the FTC wants to move quickly to regulate online reviews, as AI could allow people to develop hundreds of fake reviews quickly. Lastly, the FTC wants to eliminate selected reviewing, which is when companies only showcase good reviews and hide all the negative reviews.

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