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A controversy sparked over food delivery application Zomato’s new advertisement featuring Hrithik Roshan in which the actor was seen ordering food from ‘Mahakal’ when he felt like having a ‘thali’. Priests and devotees of Ujjain’s Shree Mahakaleshwar Temple on August 21 condemned the advertisement and demanded an FIR in the matter. He said, “They've mocked our faith and beliefs. Any other religion would've burnt them down, but we're peaceful. FIR must be filed in the matter.”