Shark Tank India 5: 25-year-old overnight oats brand pitcher Yash Kalra reveals 20 kg weight loss; picks Anupam Mittal and Aman Gupta over Ritesh Agarwal and Amit Jain

The latest episode of Shark Tank India Season 5 opened with Goat Life, a brand offering overnight oats. It is a high-protein oats option that is ready in just 30 seconds. The pitcher, Yash Kalra from Kota, shared that Goat Life is available in different flavours. He asked for Rs 36 lakh in exchange for 1 percent equity, valuing the company at Rs 35 crore.

Talking about his background, 25-years-old, Yash said he comes from a Punjabi family that loves food, and both he and his family members are also keen on maintaining a healthy weight. He leaves the Sharks shocked by revealing that he lost 20 kgs and his fitness journey started after class 11th. Yash's first startup was Wisegg, a ready-to drink beverage brand. which was discontinued due to the shelf-life constraints. He started Goat Life in July 2023 and explained that the initial capital investment was Rs 2 lakhs a grant and Rs 3 lakhs his personal investment.

Aman praised Goat Life’s packaging, while Amit Jain appreciated the product’s health benefits. Anupam Mittal pointed out a few flaws in the oats, which Yash answered confidently. Anupam then joked that Yash named the brand Goat Life after him, calling himself a “GOAT.” His target age group is 18-25 age group and the initial sales of Rs 30 lakhs came from offline events. Aman Gupta was impressed by Yash and said that the young entrepreneur clearly knows what he is doing. He added, “Tu oats nahi bech raha, tu vibe bech raha hai.” There are six existing flavours in the brand. Anupam Mittal reveals he is a huge breakfast guy, says, "Main uthata he bhooka hoon."

Ritesh Agarwal offers a deal of Rs 60 lakhs for 3 percent equity against the valuation of Rs 30 crores, next is Anupam Mittal who presents an offer of Rs 1 crore for 5 percent equity against the valuation of Rs 20 crores. Aman Gupta also offers a deal of Rs 1 crore for 5 percent equity at the valuation of Rs 20 crores. Amit Jain makes two offers Rs 1 crore for 5 percent equity and Rs 36 lakhs for 1.8 percent equity. Anupam changes his offer and makes it to Rs 1 crore at 4 percent. Namita is the last one to make an offer of Rs 36 lakhs for 1.8 percent equity. Aman, Amit, Ritesh change their offer to Rs 1 crore at 4 percent at the valuation of Rs 25 crores. Yash goes back to make a call and discuss.

He returns and requests Sharks for a combined deal, but Namita refuses to join a five shark deal. Ritesh and Amit offered a combined deal of Rs 2 crore for 8 percent equity at a valuation of Rs 25 crore. However, Yash requested Aman and Anupam to come together instead of Amit and Ritesh. Noticing this, Ritesh Agarwal immediately said, “I’m out.”

Aman and Anupam then joined hands and made an offer of Rs 2 crore for 8 percent equity at a valuation of Rs 25 crore, which Yash accepted. Later, the young entrepreneur revealed that he chose them because of Anupam’s experience and Aman’s strong brand-building expertise.