This long and wide street actually runs between the Vatican and Piazza del Popolo, making it one of the poshest and most fun streets to visit for shopping. It also happens to feature a lot of affordable stores on it, making it popular with both locals and visitors. It is this street where you will find Bertozzini Profumeria dal 1913, and if you are a perfume lover you will know that this store is Rome’s iconic perfume store. You will also find Coin, the amazing department store located here, as well as the iconic Tiffany’s store. There is a slew of gourmet grocery stores also located along Via Cola di Rienzo, along with a flower market, handmade jewellery and quite a number of outdoor vendors. The area is a mix of boutiques as well as law offices, and is truly one of the prettiest and safest areas to shop in the city.