amul

Dairy brand amul has marked the release and growing buzz around Saif Ali Khan's latest film 'Kartavya' with a new topical, continuing its long-running tradition of responding to major moments in Indian pop culture.

Dairy Cites Rising Input Costs, Global Pressures

amul and Mother Dairy have raised milk prices by Rs 2 per litre, impacting household budgets and adding to existing inflationary pressures. This second price revision in 13 months is attributed to increased operational costs, including cattle feed and fuel.

Anand in Gujarat is celebrated as India's Milk Capital. This title stems from its central role in the cooperative dairy movement and the rise of the amul brand. Anand was instrumental in India's White Revolution, boosting milk production. The cooperative model empowered farmers, transforming the dairy sector. This legacy continues today, solidifying Anand's importance in India's dairy industry.

Mother Dairy and amul have both increased milk prices by Rs 2 per litre, effective May 14. This move by India's leading dairy brands is attributed to rising costs of cattle feed, fuel, and packaging. amul cited a substantial increase in cattle feed costs and a hike in procurement prices for farmers.

Effective May 22, Sudha milk has seen a price increase of Rs 2 per litre across Bihar and Jharkhand. This hike impacts popular options such as Sudha Gold, Shakti, and cow milk. The adjustment comes as a response to rising costs of production and logistics, including increases in cattle feed prices.

Filmmaker Karan Johar's historic Met Gala 2026 debut, showcasing a Manish Malhotra creation inspired by Raja Ravi Varma, has been celebrated with a witty amul topical ad. The butter brand's iconic mascot dons a couture-inspired outfit, humorously captioned 'Gala mein toh sahab ban gaya!', highlighting the desi touch to this global fashion moment.