Zee Entertainment bags global telecast rights of TOIFA
Feb 22, 2016, 11.41 AM ISTMumbai, February, 2016: The Times of India Film Awards 2016 announces its partnership with Zee Entertainment Group to be the exclusive telecast partners across the world excluding India. The collaboration will give Zee the telecast rights to all the countries excluding India. Some of these regions include Middle East, Pakistan, Asia Pacific, America, Africa and Europe. The partnership is aimed at promoting TOIFA’s grandeur, to reach out to viewers across the globe. The event is scheduled to take place in Dubai on March 17 & 18, 2016.
The Zee Entertainment Group with its wide reach and strong foothold in the international market brings an extensive exposure for TOIFA 2016.
Commenting on the acquisition, Mr. Mukund Cairae, CEO, Zee Entertainment Middle East says, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region, as we have acquired International telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”
Manoj Mathew, Chief Content & Creative Officer at Zee Entertainment Middle East added, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.” He also added, “The event offers great entertainment with performances by some of the biggest Bollywood icons; we are thrilled to partner with the event which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”
For the South Asians audience in Middle East TOIFA will be showcased exclusively on Zee Cinema and for the Arabic audience it will be showcased on Zee’s Arabic Bollywood channel ‘Zee Aflam’
For more information on TOIFA:
Visit: www.toifadubai.com
On Twitter: @toifaawards
On Facebook: www.facebook.com/toifaawards
On YouTube: www.youtube.com/toifaawards
About TOIFA:
The Times of India Film Awards (TOIFA) is a global Bollywood Intellectual Property owned by The Times of India Group- India’s largest media conglomerate. TOIFA leverages the power of Bollywood to position destinations and brands in minds of global Indians. TOIFA are a popular choice awards that felicitate outstanding movies and personalities in the Hindi Film Industry and connect with Hindi film fans across the world through voting on the nomination categories to determine the winners. For further information, log on to www.toifadubai.com.
About The Times of India Group:
The Times Group is India’s largest media conglomerate with its flagship Bennett, Coleman and Company Limited (BCCL) being the largest publishing company in India and South-Asia. Starting off with The Times of India – which is now the largest English publication in the world, BCCL and its subsidiaries (called The Times of India Group), are present in every existing media platform – Newspapers, Magazines, Books, TV, Radio, Internet, Event Management, Outdoor Display, Music, Movies and more. With a turnover exceeding a billion dollars, the group has the support of over 25,000 advertisers, 11,000 employees and an audience spanning across all continents.
The flagship daily of the group - The Times of India – is today the largest English newspaper in the world with its sister publication – The Economic Times, the world’s second-largest English business daily.
The Zee Entertainment Group with its wide reach and strong foothold in the international market brings an extensive exposure for TOIFA 2016.
Commenting on the acquisition, Mr. Mukund Cairae, CEO, Zee Entertainment Middle East says, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region, as we have acquired International telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”
Manoj Mathew, Chief Content & Creative Officer at Zee Entertainment Middle East added, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.” He also added, “The event offers great entertainment with performances by some of the biggest Bollywood icons; we are thrilled to partner with the event which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”
For the South Asians audience in Middle East TOIFA will be showcased exclusively on Zee Cinema and for the Arabic audience it will be showcased on Zee’s Arabic Bollywood channel ‘Zee Aflam’
For more information on TOIFA:
Visit: www.toifadubai.com
On Twitter: @toifaawards
On Facebook: www.facebook.com/toifaawards
On YouTube: www.youtube.com/toifaawards
About TOIFA:
The Times of India Film Awards (TOIFA) is a global Bollywood Intellectual Property owned by The Times of India Group- India’s largest media conglomerate. TOIFA leverages the power of Bollywood to position destinations and brands in minds of global Indians. TOIFA are a popular choice awards that felicitate outstanding movies and personalities in the Hindi Film Industry and connect with Hindi film fans across the world through voting on the nomination categories to determine the winners. For further information, log on to www.toifadubai.com.
About The Times of India Group:
The Times Group is India’s largest media conglomerate with its flagship Bennett, Coleman and Company Limited (BCCL) being the largest publishing company in India and South-Asia. Starting off with The Times of India – which is now the largest English publication in the world, BCCL and its subsidiaries (called The Times of India Group), are present in every existing media platform – Newspapers, Magazines, Books, TV, Radio, Internet, Event Management, Outdoor Display, Music, Movies and more. With a turnover exceeding a billion dollars, the group has the support of over 25,000 advertisers, 11,000 employees and an audience spanning across all continents.
The flagship daily of the group - The Times of India – is today the largest English newspaper in the world with its sister publication – The Economic Times, the world’s second-largest English business daily.
