JBL Grip Bluetooth speaker with up to 12 hours of music playback launched in India, priced at Rs 11,999

JBL has expanded its product lineup with the launch of JBL Grip, a new ultra-portable Bluetooth speaker. The Bluetooth speaker features JBL Pro Sound, customizable ambient lighting, intuitive touch controls, IP68 dust and water protection. The device also consists of a back-panel loop. The standout feature is AI Sound Boost, JBL’s proprietary technology that analyzes music in real time to optimize the speaker driver, delivering deeper bass and preventing distortion even at high volumes. The Grip also supports Auracast, enabling stereo pairing or multi-speaker connections for immersive sound.

Price and availability

The JBL Grip is priced at Rs 11,999 and available across JBL.com, leading retail stores, and e-commerce platforms. It comes in six colours, including black, white, purple, red, blue, and camo.

JBL Grip Bluetooth speaker features

JBL Grip Bluetooth speaker comes with 16W output unit and JBL Pro Sound. Pair two speakers for stereo sound or connect multiple speakers with AuracastTM for sound that takes things even further.

You’ve got up to 12 hours of playtime, plus an additional 2 hours with Playtime Boost activated. This feature optimises performance for a louder, crisper sound while squeezing the most out of every charge.

ul1
• li1Bold JBL Pro Sound
• li1AI Sound Boost proprietary technology to analyse music in real-time and optimise speaker driver to prevent distortion, even at high volume levels
• li112 hours of playtime and 2 more with Playtime Boost
• li1Auracast enabled for stereo and multi-speaker pairing
• li1Ambient Light on the back panel so you can set the mood to match your mix
• li1IP68 water, dust and drop proof
• li1JBL Portable App
• li1Built with post-consumer recycled plastic and FSC certified paper packaging

“With the JBL Grip, we’ve reimagined the ultra-portable category by blending rugged durability with sophisticated, AI-driven audio performance,” said Vikram Kher, Vice President, Lifestyle, HARMAN India. “AI Sound Boost allows a compact speaker to deliver distortion-free bass that traditionally belonged to larger devices, while Auracast™ and customizable lighting make it perfect for India’s adventurous lifestyle.”