Loveyatri’s new song had 12 Million plays this year, but what's next for Bollywood music?

After Loveyatri's new song "Chogada" hit 12 million views on YouTube, we could not think of a better time to imagine what the future holds for Bollywood music. At the heart of the newest revolution in streaming, the blockchain based startup Inmusik would allow Bollywood lovers to invest in their top Bollywood hits. A dream come true indeed! But what does blockchain have to do with music, and Bollywood super stars? Why does Inmusik bring something special to the the music industry?

Bollywood music at a glance

From the mesmerizing, nostalgic music of Ayush Vishwakarma to the modern, uplifting vocals of Loveyatri, Bollywood music is gifted with the greatest Indian talents, who shine not only in India but in the entire world. Closely linked to Bollywood movies, known for their exuberance and outstanding narratives, Bollywood songs enthrall their listeners. Crafted with exquisite lyrics and poetry, Bollywood hits depict traditional Indian love scenes from all around the country. Watching a Bollywood movie is an invitation to enter the most astonishing performances, ever.

The first Bollywood movie, "Raja Harishchandra", by Dadasaheb Phalke, was released in 1913, the Bollywood industry has exploded. This was the first silent feature film made in India. Today, India hosts the largest numbers of film producers in the world, even before Hollywood—an excellent source for Bollywood hits to expand, too. The value of the film industry in India is set to be around Rs. 192 billion by 2020, following a sharp, constant growth over the last decade. Today, India hosts the largest numbers of film producers in the world, even before Hollywood—an excellent source for Bollywood hits to expand, too. Bollywood movies capture around 80% of India's music sales.

One of the highlight of listening to Bollywood songs—and a consumption pattern stemming from a love for new technologies in India—is the appetite for streaming. Streaming has reached such popularity in India thanks the mobile phone penetration. The smartphone market in India is scheduled to reach 490 million users by 2022, 95% domestically, which further explains why people can enjoy streaming, on their mobiles. This represents a real heaven for revolutionary blockchain based streaming platforms such as Inmusik.

Inmusik: Get a share in the next Bollywood hit

Conscious that blockchain is the next big thing to happen in the music industry, Inmusik has created a new paradigm shift which will allow listeners to invest in the next hit Bollywood songs. Inmusik is a new streaming platform born near Hollywood and with a worldwide team located from California to Asia and Europe, which promises to break the old streaming business. Similar to a traditional investment, investing in music content on Inmusik is highly rewarded. At the heart of the proposal, the idea that everyone who listens to music—and actively contribute to an artist's success by listening and investing —shall get rewarded. Imagine that the average listener in India has the chance to bet on their next Bollywood hit?

After the huge success of Loveyatri plays on Youtube, we can imagine the magnitude of opportunities in the Inmusik ecosystem, where listeners could get a share of revenues, too. Inmusik disrupts how fans and musicians consume music. By buying a stake on the next hit Bollywood songs, listeners can become part of the success of their favorite Bollywood movies, and get a return, thanks to their initial investment. Labels, musicians, or fans can invest in the next Loveyatri and generate millions in revenue which is then distributed to all stakeholders depending on when they invested and how much they contributed. Plus, as one of the proposition of the blockchain is decentralization, no central authority controls revenues meaning all payouts due are automatic and perfectly accurate.

And the more participants the better as more earnings can be divided between contributors. Inmusik has created three pools which allocate revenues fairly, with the Community Pool (where a percentage of investments and streams are held each month, dedicated to investors), the Artist Pool (dedicated to artists/labels etc.) and the Referral Pool (dedicated to people how share music and help bring attention). The new era of music consumption has begun, and India is surely at the forefront. The time to join the Bollywood successful race is at the reach of everyday people listening to music in India. Inmusik is surely on the way to revolutionize the music industry from India and beyond.

Follow Inmusik and join its growing community on Twitter, Telegram, LinkedIn, Medium, and Facebook. Get your $ound here.

Disclaimer: This article has been produced on behalf of Inmusik by Times Internet's Spotlight team.