Hue knows best: How ARS Colors and Ramsha are colouring the global carpet map

Carpets have long reflected culture, craft and place, carrying regional identities into homes across the world. What lies beneath the feet often tells a much larger story.

As global interiors evolve, so does the carpet industry. Traditional techniques now meet contemporary design sensibilities, shaped by changing tastes and international demand.

At the centre of this shift is colour. From subtle earth tones to bold palettes, colour choices are increasingly defining how carpets travel, translate and stand out in global markets.

India’s legacy in textiles, design, and craftsmanship continues to evolve on the global stage. Two Indian-origin brands, ARS Colors and Ramsha, are prime examples of this transformation.

With a long-standing presence in India and a growing footprint in the UAE, both brands are reinforcing the country’s position as a trusted source of quality, precision, and design excellence for international markets.

Founded by Asif Hasan, ARS Colors and Ramsha blend traditional craftsmanship with modern technology, creating products of exceptional quality and positioning the brands as trusted global leaders.

ARS Colors: A long-standing global authority in colour precision

ARS Colors has maintained a strong and consistent presence in the textile and carpet industry for many years. Founded in India, the brand was developed to address one of the most critical challenges in manufacturing and design: accurate and reliable color matching.

Unlike digital or printed color references, ARS Colors offers physical, yarn-based color systems designed specifically for wool and viscose. These systems allow designers, manufacturers, exporters, and buyers to experience the exact shade and texture before production begins, ensuring consistency across batches and geographies.


Over time, ARS Colors has built deep trust within the industry and is now used by professionals in over 65 countries, according to the brand. Its expansion into the UAE has further strengthened its global reach, making it a preferred color standard for international designers and buyers working with Indian and global manufacturers.

Ramsha: A destination brand for premium and custom carpet solutions

Ramsha has its roots in Bhadohi, Uttar Pradesh, known worldwide as the Carpet City of India. The brand has established itself as a specialist in high-quality handmade carpets, combining traditional weaving techniques with modern design thinking.

Ramsha offers a wide range of carpet styles to meet diverse interior requirements, including royal, elegant, luxury, classic, and contemporary designs. Its product portfolio includes hand-knotted and hand-tufted carpets, and hand-woven carpet along with wall-to-wall carpet solutions tailored for hotels, luxury residences, commercial spaces, and bespoke interior projects.


With a strong presence in the UAE, Ramsha caters to architects, interior designers, hospitality groups, and homeowners seeking customised carpet solutions that align with international quality standards. The brand’s ability to deliver both design variety and consistent quality has helped it gain recognition across global markets.

Where colour accuracy meets craftsmanship

ARS Colors and Ramsha share a natural synergy. ARS Colors ensures precise color standardisation at the design and production stage, while Ramsha brings those colours to life through skilled craftsmanship and controlled manufacturing processes. This alignment ensures that design intent is maintained from concept to final installation, a critical requirement for premium global projects.

Expanding India’s design influence globally

The expansion of both brands into the UAE reflects a strategic connection between Indian manufacturing expertise and one of the world’s most design-driven markets. It also highlights how Indian-origin companies are evolving into global leaders while staying rooted in quality, heritage, and innovation.

As demand worldwide for reliable, customised, and high-end interior solutions grows, ARS Colors and Ramsha continue to strengthen India’s global footprint in color systems and carpet craftsmanship, setting benchmarks that resonate well beyond national boundaries.

Disclaimer: This article has been produced on behalf of ARS Colors by Times Internet’s Spotlight team.