Taylor Swift or Harry Styles – who will headline Super Bowl LXI? Speculations begin as race heats up after Bad Bunny’s halftime show

Bad Bunny’s halftime show at Super Bowl LX had barely ended before the conversation shifted to what comes next. His all Spanish performance lit up Levi’s Stadium and quickly became one of the most talked about moments of the night. Now, attention is already turning to Super Bowl LXI in 2027. The halftime show has grown far beyond a short musical break. It is now one of the biggest stages in entertainment, drawing tens of millions of viewers around the world. For many fans, the performer announcement is just as exciting as the game itself. After a headline set that drew record viewership and global buzz, expectations for 2027 are already high.

Why the Super Bowl halftime slot is the biggest prize in music

The modern halftime era really took off in 1993 when Michael Jackson’s performance boosted television ratings and changed the scale of the event. Since 2019, the process has been shaped by the NFL’s partnership with Jay Z’s Roc Nation. The company serves as the league’s live music entertainment strategist and plays a major role in choosing and producing the show. Roc Nation has overseen every halftime performance since Super Bowl LIV in 2020. That run began with Shakira and Jennifer Lopez in Miami, followed by The Weeknd in Tampa. The 2022 show in Inglewood featured Eminem, Dr. Dre, Snoop Dogg, Kendrick Lamar and Mary J. Blige. Rihanna headlined in 2023 in Glendale. Usher led the Las Vegas show in 2024. Kendrick Lamar returned as a headliner in New Orleans in 2025. Bad Bunny closed out the latest chapter in Santa Clara in 2026.
Super Bowl LXI will take place on February 14, 2027 at SoFi Stadium in Inglewood, California. While the NFL, Roc Nation and Apple Music have not offered any clues, speculation is already everywhere. Taylor Swift is often mentioned, especially given her ties to Chiefs tight end Travis Kelce. Miley Cyrus is another name that keeps coming up, with 2027 marking 20 years since Hannah Montana first aired. Cardi B has also been floated as a possibility, even amid recent headlines about her split from Patriots wide receiver Stefon Diggs. And with the league expanding internationally, Harry Styles is viewed as a strong global option.
Nothing is official yet. But after the energy of Super Bowl LX, the race for 2027 has already begun.

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