On a bright July afternoon at Wimbledon, football star David Beckham caught everyone’s attention but not for a goal. He was enjoying a perfect pint, one-handed. Fans saw him sip from a Stella Artois poured by a home draught system called PerfectDraft. This strange but fun scene happened at Centre Court. David Beckham looked relaxed, his right wrist bandaged after a recent hospital visit. What was he doing at the tournament and why the bandage?
What PerfectDraft is as David Beckham teams up with Stella Artois to bring pub quality beer home
David Beckham was part of a new ad campaign for PerfectDraft. This brand lets people pour pub-style beer at home using a small machine. David Beckham teamed up with Stella Artois and PerfectDraft to show fans how easy it is to pour a perfect pint at home.
In the ad, Beckham said:
“It is great to be able to pour my own pint of pub quality Stella Artois beer at home with PerfectDraft”.The campaign launched in the UK in late 2024, and now featured at Wimbledon as part of Stella Artois’s sponsorship of the tennis tournament. David Beckham posed with a keg, pouring beer with only one hand, a nod to his bandaged wrist and his sense of humour.
30% of Brits now call draught machines essential for home entertainment, though many still don’t know about PerfectDraft: only 16% had heard of it by late 2024.
With David Beckham in the ad, the brand hopes to spread the word.
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David Beckham was seen watching matches, bottle in hand. He wore a bandage around his right wrist and ring finger. Just days before, he had been discharged from hospital after a minor surgery, according to photos published on July, 2025.
Even with the injury, his mood was light. Attendees at Centre Court saw him laugh and chat with friends. He raised the glass in a toast, echoing the campaign’s promise: even with one hand, you can enjoy a full pint.
David Beckham’s presence at Wimbledon underlined both his love for the sport and his new role in selling home beer machines. The mix of tennis tradition, casual fun, and a celebrity touch made for a moment that fans on and off screen noticed.