Blu Pure XR smartphone with 4GB RAM, Android Marshmallow launched

NEW DELHI: Smartphone maker Blu has launched its latest handset Pure XR. Blu Pure XR smartphone will be available in Gold and Grey colour options.

In terms of specifications, Blu Pure XR features a 5.5-inch full HD display with 1080x1920 pixel resolution. The display is protected with a layer of Corning Gorilla Glass 3 on top. It runs Android 6.0 Marshmallow and is powered by an octa-core MediaTek Helio P10 processor.

The smartphone offers 4GB RAM and 64GB internal storage which can be expanded up to 64GB by using a microSD card. The Blu Pure XR sports a 16MP rear camera with LED flash and an 8MP wide angle lens selfie camera. The connectivity options of the handset include 4G, LTE, 3G, Wi-Fi, Bluetooth and GPS. It is backed by a 3,000 mAh battery with Quick Charge support.


The smartphone comes equipped with a fingerprint sensor and USB Type C. It flaunts a metal unibody and 3D touch sensitivity.

Earlier this year, Blu launched its budget smartphone Life Mark in India at Rs 8,999. The handset has a 5-inch HD display with 1280x720 pixels resolution. Powering the device is a 1.3GHz quad-core MediaTek processor paired with 2GB of RAM. The internal storage of the device accounts to 16GB which can be expanded further up to 64GB using a microSD card.

The smartphone runs on Android 5.1 Lollipop operating system and offers dual sim functionality. It features a 13MP rear camera with LED flash and a 5MP front facing snapper to facilitate video calling.