This Thailand Cafe stops selling their popular drink sold in Penis bags

To put your product out there and in the mind & hearts of everyone, a great marketing strategy works like magic. But, how about the times when the same strategy gives you bad publicity? Well, this is what recently happened with a Thai cafe named Chadeen Cafe in the Songkhla province. (Image courtesy: Sanook News)

Recently, Chadeen Cafe posted a series of pictures on their Facebook page, which showed a drink being served in plastic bags shaped like a penis. This series showed a person holding ‘penis bags’ that has Thai milk tea, green tea and soda. The cafe planned this strategy to stand out in the competition in the local area. The founders thought of this out-of-the-box idea to attract more customers, and it was reported by the local paper The Thaiger. Not just that, the cafe went on to post a description full of sexual innuendos in its caption, which read, “Do not stare at it for too long! You won’t be able to bear it! Please, do not be too serious. Let us have a laugh When you have drinks in hand…everyone will stare at you!”

The cafe knew that just the right post will bring them enough engagement and it did work, as the post received a number of interactions. However, due to the social media outrage, the cafe took off its post and wrote an apology citing sensitive issues. The post read, “We have to apologise to all customers. We will not sell the (penis) bag anymore. It involves many sensitive issues. Thank you, everyone, for all your interest and support.”