From Dharmendra to Dev Anand: Veteran style icons who shaped Bollywood’s fashion history

Bollywood has seen thousands of actors since its formation in the 20th century, but only a few have truly lived life ‘legend’ style. A handful of artists are still remembered for their iconic performances, the trends they started, and the way they shaped the fashion history of Indian cinema. From Dharmendra to Rajesh Khanna, these veteran actors carried some of the finest fashion sensibilities the industry has witnessed over the decades. Let’s take a look at the OG fashion icons who redefined the meaning of style with their powerhouse aura and timeless personality.

One of Bollywood’s most handsome and charismatic actors, Dev Anand was famously banned from wearing the colour black in public because women would reportedly jump from buildings just to catch a glimpse of him. It sounds unbelievable now, but that was the aura of Dev Sahab. His signature head tilt paired with a sophisticated, urban fashion sense gave him an elegant, effortless charm. Tilted hats, crisp white tucked-in shirts, high-waisted tailored trousers, and soft scarves became his style staples. He pioneered the chocolate-boy aesthetic that fans continue to adore even today.

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Dharmendra was the heartbeat of Hindi cinema’s golden era. He turned raw instinct into cinematic magic, backed by his soft, disarming smile. As we bid farewell to a forever icon, it’s worth remembering how the He-Man of Bollywood reshaped the industry’s fashion narrative, from his shirtless charisma to his immaculate, well-tailored suits. Whether it was half-sleeve waistcoats or checkered blazers paired with smart trousers, his looks always showcased classic gentlemanly charm. His style reminded us that the smallest details often make the biggest impact.

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If you’re a Rajesh Khanna fan, you already know about the iconic ‘guru kurta’ trend he popularised. What began as a simple outfit worn by farmers and politicians became a national fashion movement once he embraced it. From perfectly fitted suits to classic pathanis, Kaka had an instinctive way of elevating basics. His distinctive sunglasses became an irresistible accessory after he made them a sensation around 1971, a trend that continues even today.

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If there ever was a manual on gentleman’s dressing, it would be found in Dilip Sahab’s wardrobe. With over 100 films to his credit, Dilip Kumar belonged to the golden age of cinema that delivered some of India's finest classics. A trendsetter in his own right, he was celebrated for his plaid coats, paisley scarves, and refined silhouettes. After Devdas, he triggered a wave of dhoti-kurta styling. His suits reflected the elegance of the ’40s and ’50s, characterised by structured, oversized blazers and high-pleated trousers that exuded suave sophistication.

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The one and only showman of Bollywood, Raj Sahab remains unmatched. His style, both on and off screen, continued to inspire generations as he blended cultural depth with an easy, modern grace. Oversized coats, relaxed trousers, and his signature tilted felt hat made him instantly recognisable. His iconic tramp look from Awaara is still recreated by performers today, proving how boldly he cemented his place as a fashion icon in Indian cinema.