Ladakh plans to make Changthang pashmina products global brands

SRINAGAR: Ladakh administration has announced plans to launch high-end Changthang pashmina products in global luxury market and adopt a holistic approach to enable local processing of the prized fibre to increase local stakeholders’ income.

Speaking at “From Changthang Fibre to Global Luxury Standards,” a two-day conclave beginning Tuesday, chief secretary Ashish Kundra stressed the need for collaboration among stakeholders --- herders, artisans, designers, cooperatives, policymakers, and industry.

“Ladakh produces 40–50 tonnes of pashmina fibre annually, but much of it goes outside the UT for processing,” Kundra said.

During the inaugural ceremony, L-G Kavinder Gupta highlighted the administration’s vision to transform its iconic pashmina --- sourced from goats raised in harsh, high-altitude Changthang --- into a globally recognised luxury brand.

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