New-fangled promotions for Urumi'

Producer Kalaipuli S Dhanu is far-famed for churning out many hits over the years and he has released many more movies that have been acclaimed as blockbusters.
With his upcoming production Thuppaki close on the heels of completion, the producer has now released the most adored film Malayalam movieUrumi in Tamil with the same title.
The film stars Prithviraj, Aarya, Genelia in lead roles with Prabhu Deva playing a prominent character in the movie with Vidya Balan and Tabu shaking their legs for couple of songs each.
Since Aarya holds more familiarity in Tamil Nadu, the posters of Urumi have been designed in such a way that Aarya factors attracts more audiences to the theatres.
Source: starview.in