'Idli Kadai' box office collection: Dhanush’s film eyes Rs 8 crore opening, makers offer BOGO offer

Dhanush has proven his talent in various fields as an actor, director, singer, lyricist, and producer. The multi-faceted star is now bringing his fourth directorial film titled 'Idli Kadai' to the screens on the special day of Ayudha Puja on October 1, 2025. The film, which is set in a village setting, stars Rajkiran, Samuthirakani, Parthiban, Nithya Menon, Shalini Pandey, and Arun Vijay, among others.

Dhanush promoted the film across Tamil Nadu

Dhanush usually does very little promotion for his films, but for “Idli Kadai,” it was surprising that he personally traveled all over Tamil Nadu and met the fans directly to promote it. The film was expected to create a record in bookings, as pre-release events were held in several cities, including Coimbatore, Madurai, and Trichy. But the situation has changed, and with only one day left for the film's release, ticket bookings have been very slow.

'Buy One Get One Free' ticketing scheme

In this context, makers and booking platforms have adopted new strategies to bring fans to theaters. An exciting offer of "Buy one ticket, get one free" has been announced on the online booking site. The announcement, which was announced as an attempt to lift box office bookings, has caused mixed reactions among fans. While some people are teasing with memes, saying, "Is it time to give such a concession to Dhanush's film?" on the other hand, this is a boon for fans watching the film with their families. As per Sacnilk, 'Idli Kadai' has grossed around Rs 3 crore in pre-sales, and the film is anticipated to earn around Rs 7 to 8 crore on the opening day.

Ayudha Puja holiday release will turn the tide

Film industry sources are confident that 'Idli Kadai' will create a storm in the box office from the first day. The rural drama, which will be released during the Ayudha Pooja holiday, is positioned to have a holiday benefit across locations in India.