BLACKPINK's Lisa launches her own artist management company, LLOUD

BLACKPINK's Lisa is stepping into the world of entrepreneurship with the launch of her very own artist management company, LLOUD. Taking to her Instagram on February 8, Lisa personally shared the exciting news along with a fresh profile photo, marking the beginning of her venture into the music and entertainment industry.

In her announcement, Lisa outlined her vision for LLOUD, “Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together”.

The official website of LLOUD defines the label as a hub for artist management with a distinct focus. According to the description, “At LLOUD, our passion as an artist management company is to create experiences that transcend genres and connect generations. Our core lies in relentless innovation and a commitment to authenticity. We’re not just pushing boundaries; we’re redefining them, crafting chart-topping and genre-defying music”.

Despite embarking on this solo endeavor, Lisa remains dedicated to her role within BLACKPINK, as all four members of the iconic group have renewed their contracts with YG Entertainment for group activities. This means that while Lisa's individual pursuits will be overseen by LLOUD, her collaborative efforts with BLACKPINK will continue to be managed by YG Entertainment.