Earlier today,
Ranveer Singh announced the launch of his music label and said that the first song from the company would release later in the day.
The label's first song is
Zeher
by rapper Kaam Bhaari from Kandivali, Mumbai. The music video is shot like a gangster film with guns and shooting but actually tells the story about the contractual problems faced by budding music artists. The video also features Ranveer Singh, musician
Anushka Manchanda
and other rappers.
Kunal Pandagale a.k.a. Kaam Bhaari had snagged the opportunity after winning a competition to star in a video alongside Ranveer and has not looked back. The rapper was featured in the 'Gully Boy' capsule series of 1-minute-long videos featuring the real gully boys. He also rapped for the movie.
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