How many times have you wanted to pick up the phone and call your ex to say that s/he is forgiven? That you don’t hold a grudge? And that all is well? Well, ’tis may not officially be the season to forgive... but
Boney Kapoor’s Milenge Milenge that will release on July 9, is associating itself with an application on all the social networking sites including Facebook, Orkut and Twitter to celebrate July as ‘A Time to Forgive’.
Whoever said that to err is human — but to forgive is divine, certainly knew what he was talking about!
Boney is a great romantic. And this is how his application works. It has a forgiveness index metre and a photo frame with a white rose that users can send to the person they want to forgive. The photograph is of
Kareena Kapoor and
Shahid Kapoor from Milenge Milenge which can be replaced by one of the user’s photographs. In a parallel promotion, attractive young girls will offer white artificial roses to people at select multiplexes and malls to gift to anybody they hold a grudge against. The rose will have replaceable dangler photographs of Kareena and Shahid that can be kept on desktops as a memento. Its base says ‘A Time to Forgive’ on one side and ‘Milenge Milenge’ on the other.
Ironically, the lead couple of the film, one time sweethearts, have moved on in their lives and careers and may not personally care about forgiving and forgetting the past. But Boney is optimistic. “The thought was triggered by the Ambani brothers, Mukesh and Anil burying the hatchet,” says the filmmaker enthusiastically. “Relationships are built over the years, but even the closest can fall apart because of small misunderstandings. Why not, in retrospect, remember the good times, get over the grudge, and forgive the person we are mad with?” Why not, indeed!