Lady Gaga headlines Super Bowl LX campaign with a message: 'Kindness is free and it moves mountains'

Lady Gaga still remembers curling up as a kid in New York in front of the TV, eyes glued to Mister Rogers’ Neighborhood. That show wrapped her in a quiet truth she carries today across arenas and red carpets: you are enough, just as you are. Now, that same gentle-spirit powers one of 2026’s biggest TV moments. She’s front and center in Rocket and Redfin’s Super Bowl LX commercial, breathing new life into Fred Rogers’ timeless 'Won’t You Be My Neighbor?' as a soft rallying cry for a divided nation.In an exclusive interview with People, Lady Gaga pours her heart out. “I used to watch Mister Rogers’ Neighborhood as a little girl, and he always made me feel like I was enough just by being me,” she shared. She wonders aloud, “What would Mister Rogers say right now?” Gaga explains her approach: “I want to sing this song with sincerity and optimism and also hold the tension of the times.” She hopes it lands deep, saying, “I want people to feel like they’re enough just by being themselves.” At 39, she strips the song bare, recording with Alex Smith and Benjamin Rice at Malibu’s Shangri-La Studios. A behind-the-scenes video catches her pouring raw feeling into every note. “It’s an honor to work with Rocket, Redfin and Fred Rogers Productions to remind people that kindness is free and it moves mountains,” she adds.She added, “He was one of those rare people who made you feel like you were enough just by being yourself. That's a powerful sentiment to model for children, and it stayed with me.”Gaga sings it with sincerity and optimism, but weaves in the tension of the times, hoping it pierces the Super Bowl’s roar.Lady Gaga doubles down on the message. “Kindness is a free and endless resource,” she said before adding, “It’s radical right now.” She wants the spot to spread love when “people need it most,” urging viewers to embrace acceptance and belonging. “Kindness is free and it moves mountains,” she repeats, tying it to Fred Rogers’ legacy. Rocket’s prior ad, flipping ‘Take Me Home, Country Roads,’ racked up 250 million social views and a Cannes Gold Lion. This one zooms out to whole communities. Seattle Seahawks face New England Patriots in the showdown. Rocket Companies champions neighborliness through it all.Rocket and Redfin dropped a teaser for the 60-second ad on January 27, 2026. It premieres during Super Bowl LX on February 8 at Levi’s Stadium in Santa Clara, California. Redfin marks its first Super Bowl splash after two decades in real estate. The brands share a parent in Rocket Companies. Everything ties back to home, community, and the everyday bonds that knit neighborhoods together.