3-day Olam fest in city

T'puram: Olam festival, a creator-led cultural event in the city, will be held at Kanakakunnu Palace ground from Friday to Sunday.Launched in 2018 as a flea market, the festival has evolved into a major cultural and lifestyle event, bringing together brands, artists, entrepreneurs and young audiences. The event features a mix of live music, food, design, fashion and other creative experiences. Organizers said the festival primarily caters to a digitally engaged audience in the 18–35 age group. The three-day event is expected to attract around 30,000 visitors and will feature over 120 vendors.