InMobi’s Glance invests in Collective Artists Network

Bengaluru: Glance, the consumer internet company behind two digital content platforms –

Glance

and

Roposo

– has invested in Collective Artists Network, an Indian talent management network and pop culture marketplace. The amount was not disclosed.This collaboration is expected to give Glance, a part of mobile advertising network

InMobi

, strategic access to India’s top creators and celebrities. Glance is already in advanced discussions for partnerships with some of these celebrities and creators because of this investment. These partnerships are expected to help power live content on the Glance lockscreen, and drive entertainment-led commerce on Roposo.Glance has over 150 million active users in India, and an estimated 25 million in Southeast Asia. It recently also launched Glance Live, a streaming service for 24/7, real-time content on lockscreen. Roposo has over 30 million active users. Collective has grown to become a leading marketplace in India for popular culture, as well as one of its biggest, multifaceted talent management powerhouses and pop-culture brand advisories. In India, it manages one of the largest rosters of celebrities and houses more than 8,500 influencers and creators via its platform Big Bang Social, including top actors and pop culture icons. “Creator-led live content and commerce is the future of entertainment and e-commerce, and we intend to be at the forefront of this evolution. Our vision is to enable creators to go from being just entertainers to ‘creator-preneurs’; be it through live entertainment content, or through a variety of lucrative avenues for commerce, on both Glance and Roposo,” said Piyush Shah, co-founder, InMobi Group, and COO of Glance.