SOM Distilleries and Breweries Limited launches new brand of whiskey 'Milestone 100'

BHOPAL: SOM Distilleries and Breweries Limited (SDBL), unveiled a premium segment whiskey "Milestone 100"in the Indian market on Sunday.
With over 25 years of presence in the industry, SOM has always taken aggressive steps towards an unprecedented expansion. In this endeavour of "Thodda Aur" Milestone 100 whiskey was launched by Manoj Bajpai,the brand ambassador at Bhopal.
Deepak Arora, CEO, SOM Group of Companies,shared, "Our Company has completed 25 years of successful operations. Now we have entered into the premium segment by introducing Milestone 100 premium whiskey. As the name depicts, MILESTONE 100 is especially made for achievers, who have aspirations to achieve new milestones in their life, that live life with the mantra of-"Thodda Aur" and 100 denotes the 100% purest form of grain alcohol."
He further explained, "Milestone 100 is very ambitious and premium brand from the kitty of SOM group. A lot of research and development went into the creation of this whiskey. This brand has been blended with finest blend of triple distilled 100% premium grain whiskey with imported 100% scotch malts, matured exclusively in oak casks from Scotland, to achieve perfect combination of smoothness and strength with no artificial flavors added in it. Such quality makes this whiskey smooth, rich in taste, palatable to tongue with a lingering aftertaste."