'Jugaad': A stepping stone to process led innovation

Namrata Singh / TNN / Dec 5, 2012, 18:53 IST

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Piruz Khambatta, chairman & managing director, Rasna, said that jugaad entrepreneurship is not cost cutting, compromising of quality or short cut with compliances, but is rather a way of life for an entrepreneur especially in developing markets.

'Jugaad': A stepping stone to process led innovation

MUMBAI: 'Jugaad' is not only an innovative fix but also a unique way of responding to the challenges of resource constraint faced by individuals and corporates. This was stated by Ninad Karpe, vice chairman, CII Maharashtra State Council and CEO & MD, Aptech at a conference focusing on innovation.
Piruz Khambatta, chairman & managing director, Rasna, said that jugaad entrepreneurship is not cost cutting, compromising of quality or short cut with compliances, but is rather a way of life for an entrepreneur especially in developing markets.
According to Arup Basu, president - new businesses & innovation centre, Tata Chemicals, Jugaad as a concept is also being used overseas. Citing an example, he shared that innovation at Apple can be termed Jugaad, as the company has successfully brought innovation from different parts of the world and integrated it smartly in a single product.
According to Basu, the solar plant project on the water canals of Gujarat as also Mahatma Gandhi's use of civil disobedience as tool to get people together, are other examples of jugaad.

The conference also focused on the rising need of corporate participation to promote new ideas and invest in R&D facilities for jugaad to be formalized as innovation.
Anil Joshi, head, Mumbai Angel Network said that India is far behind when it comes to acquiring technology through mergers & acquisitions. He also added that capital raised by angel investors in the west is close to US $ 20 billion a year whereas back home, it's only a percentage of the amount.
The conference also focused on case studies from companies, whose ideas have been game changers in the market. Damodar Mall, director, Future Group, said that solutions for Indian markets should come from within.

About the Author

Namrata Singh

Namrata Singh is editor - business trends at The Times of India, Mumbai. She specialises in sectors like fast-moving consumer goods (FMCG), consumer durables, retail and the green economy. She closely tracks corporate groups like the Birlas, in addition to stories on consumer trends.

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