CHENNAI: Known to be a hard-hitter on the cricket field,
Mahendra Singh Dhoni will now be lending his name to used car company
Cars24
. The company has announced a partnership with the cricketer to elevate and strengthen its brand as it continues to expand across markets.
As part of this partnership, Dhoni will own equity in Cars24 and will become its brand ambassador. The investment is part of the series-D round of funding in the company. The quantum of funding is not known.
Talking about the partnership, Cars24 co-founder & CEO Vikram Chopra said, “We are very excited to welcome Dhoni into the Cars24 family. His ability to constantly evolve, innovate and find solutions to every problem thrown at him over the years have made him the most celebrated captain in the Indian history. We also share a common love for cars, which makes this even more special.”
Commenting on his association with the brand, Dhoni said in a statement: “Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. They have big ambitions and I am excited to work with them and help them achieve their goals.”
The company plans to engage its existing customers by offering services from over 1,000 branches in the next few years.
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